To ordain conscience for Heaven and Earth.
To secure life and fortune for the people.
To continue lost teachings for past sages.
To establish peace for all future generations.
Zhang Zai · Northern Song · 11th century
A name taken from an eleventh-century text — and the standard we hold as an enterprise integrating technological innovation with industrial innovation.
The company is named after the Four Sentences of Heng Qu, written by Zhang Zai in the Northern Song. Our reading is plain: commercializing research is not brokering a deal. It is returning knowledge to where it belongs — the factory floor and daily life. What a technology transfer professional does is translate laboratory certainty into market viability.
So we state the purpose without decoration: let technology find a market, and let researchers share the return. The first demands that we understand industry. The second demands that we understand the rules.